Supporting PGA Members in developing their careers and businesses will be a key theme at the upcoming 2018 PGA Members’ International Conference at the world famous Laguna Phuket resort, Thailand.
Highly respected performance coach, Ian Peek, will kick off the Conference, which runs from November 11-14. Peek will be presenting a framework for ‘optimising performance’, looking at how delegates can improve performance by examining their current models.
Those in attendance who are interested in learning more about coaching elements in Thailand will hear from PGA Fellow Professional Richard Hughes about the impact of using technology within their business. Hughes’ session will look at various pieces of software available on the market, including MySwing3d, K_Vest, BodiTrak and both FlightScope & Trackman launch monitors.
A club management session will run at the same time with leading experts in marketing, travel & tourism and management.
Mike Orloff, owner of Australian media platform ‘Golf Industry Central’ and a specialist in providing golf operations and marketing solutions, will present on the customer journey mapping – focusing on exceeding customer and member goals. Orloff has helped all levels of golf facilities and golf related businesses grow their revenues and bottom line.
Asian Golf expert Mark Siegel, owner and managing director of Golfasian the region’s leading Golf Holiday operator, will also give a presentation.
Peter Downie, General Manager at Clearwater Bay Golf & Country Club, Hong Kong, will be looking at how investment and the upgrading of services at his facility has led to an increase in member satisfaction and engagement.
The club management session will close with a panel discussion where delegates will be able to pose key issues to three industry experts.
Women’s participation in the game will a hot topic of discussion on day two. One of the leading research companies in this area, AgroChemical, will present their findings on the subject and explain how PGA Professionals, who are so vital in the development of the game, can maximise the opportunities that getting more females playing the game presents.
Another keynote speaker at the 2018 Conference will be Carl Heaton. As the owner of the popular training company ‘Web Courses Bangkok’, Heaton will present on how to optimise the use of digital marketing in helping Members grow their businesses and entrepreneurial ideas.
In addition, PGA Partner and leading customer service analysts and training provider, Simon Woods of the 59Club, will present new research on the customer service experience in Asia and how facilities can improve in this area.
Another topic for debate at the Conference will be leadership, with Bruce Williams looking at the differences between managing and leading, as well as key leadership characteristics and competencies.
Robert Maxfield, Chief Executive of The PGA, commented: “It was an incredibly positive event last year in which I learnt an incredible amount about the expectations of our Overseas Members.
“We’re excited to once again have this opportunity to engage with our Members about our plans for the Association moving forward. The theme of this year’s Conference resonates closely with The PGA’s own mission statement, which is to ‘improve the personal and professional lives of our Members.”
Conference Manager and new Overseas Regional Manager, Matthew Davies, added: “The development of our speaker programme this year has come out of listening to the feedback we received from delegates in 2017.
“Not only will the Conference allow for formal education, but it will also allow delegates the opportunity to ask questions to peers in a networking environment, where everyone shares the same common interest in developing the game of golf. We aim to make this event the first thing they put in their diaries each year.”
Bookings for the Conference are now being taken and places are filling up fast. To book your place please visit the Conference website www.pgaconference.com or contact the Member Services department on +44(0)1675470333.